Du pont model gives better understanding of the ROE

- Net Profit Margin = (Net Profits / Net Sales) conveys companies profitability (PAT margin). Higher the better.
- Asset Turnover = (Net Sales / Avg. Total Asset) Efficiency of company in utilizing it's assets. Higher the better.
- Avg total asset = (assets in previous year + assets in this year) / 2
- Financial Leverage = (Avg. Total Assets / Shareholder Equity). For every unit of shareholder equity, how much assets are leveraged.
- Lower the better.
- Higher the financial leverage along with increased amounts of debt, will indicate the company is highly leveraged and hence the investor should exercise caution.